DE ZALMHAVEN
Located in the historic Scheepvaartkwartier in Rotterdam, De Zalmhaven is a residential project and development by AM and Amvest delivered in 2022. With its 215-meters skyscraper, two medium-sized residential towers, and spacious street-level townhouses, De Zalmhaven is versatile and appeals to citizens from all over the world. The brand positioning, identity and communication, developed by Avenue Concordia, evokes the neighbourhoods history while communicating De Zalmhaven as the modern luxury home, offering a central location, exceptional views, and the very latest in service and convenience. Design in collaboration with The Phoney Club.
2015-2023
Brand strategy, creative direction, identity, photography, video, 3d impressions, website, digital content, floor plans, and launch events.
Avenue Concordia created a few linen bound books for De Zalmhaven , giving an inside look at one of Rotterdam's most impressive housing projects. In the books, future residents of the project find the ins and outs of De Zalmhaven's layout and facilities (of which the impressive green roof garden and extended service are highlights) and meet five high-flying Rotterdammers including designer Sabine Marcelis and star chef Francois Geurds who share their work and love for the city of Rotterdam. In the book you are also invited into the homes of residents living in high-rise building in Rotterdam and get a peak of their magical views.
Start sales and launch event in Wereldmuseum Rotterdam, December 2018
