05 Boffi

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Client: Boffi
Project: Showroom Opening
Brand Activation
Public Relations
Event Production

Avenue Concordia was in charge of PR and brand activation for the new Boffi Studio in Rotterdam. The 300 square meter showroom presents the latest Boffi kitchen and bathroom designs as well as the design of De Padova and Senso.

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Boffi established itself as an international market leader in product innovation and design. The company was founded in 1934 by Piero Boffi and the prestige and credibility of the brand took off since then. The brand now finds its energy and inspiration in the artistic direction of Piero Lissoni. For the Boffi Store opening in Rotterdam we hosted an intimate cocktail for press, local ambassadors and potential clients.