02 Bijenkorf Corporate

Avenue Concordia developed the new corporate branding video for the Bijenkorf. Opening its first small branch in 1870, the Bijenkorf grew out to be one of the most fashionable and popular shopping destinations in the Netherlands with department stores all over the country and online. The video tells the brand's captivating story featuring Bijenkorf employees. We visualised the brand values combining large archive projections with contemporary images and silhouettes.