07 Glashaven Placemaking
Client: Amvest
Partners: Brand Bier, Club Gem +
Gemeente Rotterdam
Projects: Glashaven Placemaking
Club Gem art and event space
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Brand Activation
Placemaking
Event Concept + Production
Art Exhibition
For one year we temporary occupied an empty office building at the Glashaven, in the Wijnhaveneiland district of Rotterdam. A 400m2 floor space at street-level with large white walls and a concrete floor; the perfect location for our pop-up art and event space Club Gem. Together with partner Soba Studio we organised weekly Friday drinks with live music, art exhibition, entertainment and a pop-up pizzeria at the location.
Real estate developer Amvest will develop the Glashaventoren at the spot in the future. By generating awareness we helped to initiate the transformation and we were already able to make the target group feel connected to the location. Furthermore, we organised the neighbourhood information meeting for Amvest to present future building plans and to inform residents about latest developments.
For six months, Club Gem was a cultural art and event space with pop-up bar and terrace, and exhibition with affordable art and design from leading artists. We were happy to work together with participating artists: Casper Herselman, Daleen Bloemers, Dineke van Oosten, Donald Schenkel, Florine van Rees, Harry Markusse, Iris Woutera de Jong, Isaac Monté, Jan-Jaap Poot, Jan Kuhlemeier, Jeroen Koolhaas, Job van den Berg, Lana Prins, Lisette Schumacher, Miranda Meijer, Nas Bami, Nienke Hoogvliet, Nobirs, Onno Poeisz, Paco Dalmau, Paula Arntzen, Pim Top, Ropp Schouten, Rosa Peters, Rotganzen, Sander Reijgers, Sabine Marcelis and Brit van Nerven.
