10 Fitzgerald


Client: Restaurant Fitzgerald
Project: Opening Fitzgerald
PR + Communication

Avenue Concordia was responsible for PR, communications, and editorial content for Restaurant Fitzgerald from the opening in 2015 to 2018. We helped to define the tone of voice of the restaurant and created weekly content to keep the guests up to date and inspire with the broad variety of wines and changing menus.


Danny Gonzales opened Restaurant Fitzgerald in 2015 in the Blaak district in Rotterdam. Fitzgerald is a high end, modern culinary and wine destination. A unique place with Italian interior design combined with vintage elements and a beautiful courtyard with international allure. In December 2017 Fitzgerald earned it’s well deserved first Michelin star. Critics describe the menu as a fantastic variety of flavours with surprising twists by the chef. Complementing, the sommelier serves excellent wines from the largest wine selection of Rotterdam.

Interieur fotografie Dennis Brandsma_16315_18103
Interieur fotografie Dennis Brandsma_16315_18140